THE 5 'X' BRAND BUILDING PROCESS —
x.amine
01.
Study the business’s current performance, goals and market situations, in purpose of having a thorough understanding to create a corresponding branding strategy.
Research and strategize
Brand audit
Competitor audit
Business model
Brand strategy
x.plore
02.
Synthesize learnings into defining brand platform, positioning and strategic models, to later correctly align brand identity with the goals and objectives of the projects.
Brand platform
Mission statement
Vision statement
Brand message
Brand voice
Brand personality
Brand attributes
Naming
Slogan
x.tend
03.
Work closely with the company’s key shareholders to transform the strategy into visual so that they strongly support the business core values.
Art direction
Logo
Brand guideline
x.press
04.
Extend brand identity and brand voice across brand touchpoints.
Application
Stationery
Operational items
Marketing materials
Company profile
Packaging design
Website development
Interface design
Coding
Spatial design
Master plan
Facade design
Interior design
x.ecute
05.
Assist clients in production oversight, guidance on launching plan, and maintain brand communication consistently throughout all platforms.
Production
Printing
Photography
Motion graphic
Brand maintenance
OUR APPROACH —
One-stop solution for business
Brand strategy
Brand audit: to succeed is to fully understand your potential.
Competitor audit: to detect the big picture is to form the future.
Business model: to not be a wanderer.
Brand strategy: to never bring a knife to a gun fight.
Verbal identity
Brand must know how to express themselves verbally. Unite the way your brand communicates, internally and externally, to show brand personality and to declare a clear message. Never underestimate the power of words.
Visual identity
It is more than just a logo. The way a brand carries itself will set the tone for everything else. Emblazon your brand purposefully and leave a majestic and unforgettable impression.
XOLOSOPHY —
Humans make it brand
We always put human first, knowing greatness will follow.
Strategy first, creativity second
We strongly agree with that poster that says ‘Failing to plan is planning to fail.’
Collaborate, not dictate
We work with each other, not for each other.
Solution, not opposition
We love to communicate. It minimizes unnecessary conflicts.
Thrive to sustain
Our goal is not to hand over but to see your brand grow.
Quality in details
Perfect is not boring. Nobody likes flaws.