THE 5 'X' BRAND BUILDING PROCESS —

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x.amine

01.

Study the business’s current performance, goals and market situations, in purpose of having a thorough understanding to create a corresponding branding strategy.

Research and strategize
Brand audit
Competitor audit
Business model
Brand strategy

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x.plore

02.

Synthesize learnings into defining brand platform, positioning and strategic models, to later correctly align brand identity with the goals and objectives of the projects.

Brand platform
Mission statement
Vision statement
Brand message
Brand voice
Brand personality
Brand attributes

Naming

Slogan

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x.tend

03.

Work closely with the company’s key shareholders to transform the strategy into visual so that they strongly support the business core values.

Art direction

Logo

Brand guideline

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x.press

04.

Extend brand identity and brand voice across brand touchpoints.

Application
Stationery
Operational items
Marketing materials
Company profile
Packaging design

Website development
Interface design
Coding

Spatial design
Master plan
Facade design
Interior design

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x.ecute

05.

Assist clients in production oversight, guidance on launching plan, and maintain brand communication consistently throughout all platforms.

Production
Printing
Photography
Motion graphic
Brand maintenance

OUR APPROACH —

One-stop solution for business

Brand strategy

Brand audit: to succeed is to fully understand your potential.

Competitor audit: to detect the big picture is to form the future.

Business model: to not be a wanderer.

Brand strategy: to never bring a knife to a gun fight.

Verbal identity

Brand must know how to express themselves verbally. Unite the way your brand communicates, internally and externally, to show brand personality and to declare a clear message. Never underestimate the power of words.

Visual identity

It is more than just a logo. The way a brand carries itself will set the tone for everything else. Emblazon your brand purposefully and leave a majestic and unforgettable impression.

XOLOSOPHY —

Humans make it brand

We always put human first, knowing greatness will follow.

Strategy first, creativity second

We strongly agree with that poster that says ‘Failing to plan is planning to fail.’

Collaborate, not dictate

We work with each other, not for each other.

Solution, not opposition

We love to communicate. It minimizes unnecessary conflicts.

Thrive to sustain

Our goal is not to hand over but to see your brand grow.

Quality in details

Perfect is not boring. Nobody likes flaws.