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xolve branding is a brand studio in Vietnam
xolve branding is graphic design studio in Vietnam
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Banh and Boba

In identity, website

Karlvin and Isabelle are both foodies. When they couldn’t find any restaurant that offers both their favorite food: Vietnamese banh mi and Taiwanese boba, they decided to open their own. Their restaurant locates in where they live,  Chatswood, Sydney, NSW. xolve was approached to craft the identity for this unique restaurant concept.

Before opening the store, Karlvin and Isabelle both traveled to the birthplace of Banh mi, Hoi an. There, they learned and mastered the craft of baking banh mi from the local bakers. The next stop was Taiwan, where they learn the art of tea serving.

Banh and Boba with Sydney on the background

The name Banh and Boba is quite straight-forward. Banh is short for Banh mi roll and Boba, which is another term for bubble tea. All Band and Boba ingredients are prepared in house to ensure the best quality. The recipes for the food are also quite unique compared to the other restaurant in Sydney.

For the logo, xolve team came up with a simple yet bold and striking wordmark that has resemblance to the shape of banh mi and boba teacup. The handwriting ‘and’ connects ‘Banh’ and ‘Boba’ and imply the passion and craftsmanship of the two artisanal founders. The oval shape of the logo is also a store architectural element, which designed by local design firm, Arkitekt.

Banh and Boba logo on mint background
Banh and Boba business card
Banh and Boba business card with letterhead
Banh and Boba letterhead and DL envelope
Banh and Boba C4 envelope and namecard

One of the challenges for the design team was how to combine the elements of banh mi and boba seamlessly. The solution was to illustrate the simplified geometry shapes of band and boba and create a set of patterns. The patterns are used across the applications, from print to digital. For the color palette, a sweet and juicy pastel mint shade is used. Silver gray and light pink are used as accent colors.

Banh and Boba patterns
Banh and Boba application and packaging design
Banh and Boba menu close up
Banh and Boba menu
Banh and Boba paper bag
Banh and Boba cup and coasters
Boba bubble cup levitation
Banh and Boba sugar sachets
Banh and Boba wall menu board
Banh and Boba wrapping papers
Banh and Boba wrapping paper
Banh and Boba bag
Boba store design mockup

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