Introduction

Blanchy’s Tash was a high end night club with cultural and atmospheric merit. The property is affectionately known by its regular and it was one of the earliest night club in Saigon that was still in business. Since launching 7 years ago, it was not long before Blanchy’s had established itself as one of the premier locations to hear big name international DJ’s.

The bar got it name in honour of the first and popular city mayor Paul Blanchy in Saigon from 1895 to 1901. The busy Hai Ba Trung street (Two Trung Sisters) where Blanchy’s Tash is now once was known as ‘Rue Paul Blanchy’ before Ngo Dinh Diem government gave it current name in 1955.

Stepping through the door, you would feel a warm and timeless space. The monochromatic hand-painted map of Saigon back in the early days of the twentieth century, oil painting on canvas, rustic leather, concrete floor, all to bring back past time memories.

blanchy's tash, saigon, xolve branding, art direction
blanchy's tash, saigon, xolve branding, art direction

The grand innovation

The ever-changing Saigon has been experiencing new trends of nightlight entertainment business. With each new player enter the market bring new concepts that raise the bar and attract party goers. The market has shifted as the result of the customers’ desire for new experience, the owners of the club saw the need of a major transformation.

Blanchy’s Lounge interior and lighting system are designed by oooa, an award-winning architecture studio based in Seville, Spain.

New brand identity

The team developed the new logo around the concept of contemporary and sophisticated design. Given the history of the brand and how it was established in the first place, heritage value plays a major role in the brand development process.

Blanchy's Tash, logo, xolve branding

Something very Blanchy's...!

The signature hand drawing letter projects the timeless charm and confidence. It is also used as a seal and a unique identification of the brand. From the interior design, mixology, music service, all are designed to leave a lasting impression. The new art direction gives the lounge a confident, contemporary, and appealing image. This helps to attract its target audience and stand out from the competitors.

blanchy's lounge, interior design, xolve branding
blanchy's lounge, interior design, xolve branding

To complement the interior design, the team created a set of pattern inspired by the the fingerprint and topology map to implement across the applications.

blanchy's lounge coaster, xolve branding
blanchy's lounge application, xolve branding, business card, name card
blanchy's lounge application, xolve branding, business card, name card, letterhead
blanchy's lounge application, xolve branding, napkin
blanchy's lounge application, xolve branding, envelope
blanchy's lounge application, xolve branding, paper bag
blanchy's lounge application, xolve branding, menu, drink menu, menu cover
blanchy's lounge application, xolve branding, menu, drink menu
blanchy's lounge coaster, xolve branding
blanchy's lounge, outdoor signage, cutout logo, xolve branding
blanchy's lounge, singage production, signage design, xolve branding, rebarnding
blanchy's lounge, singage production, signage design, xolve branding, rebarnding
blanchy's lounge, event, xolve branding, night life