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xolve branding is a brand studio in Vietnam
xolve branding is graphic design studio in Vietnam
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Epic Sky Lounge

In identity

With a breathtaking panoramic view of Ho Chi Minh city, Epic Sky Lounge welcomed its first customers on the Eve of 2020. The local nightlife turned to us for the brand identity.

Epic Sky Lounge perch on the 17th floor of a building on Vo Van Kiet boulevard, overlooking Saigon river and the central downtown of District One, where bursting with nightlife activities. Designed by Saville-based architecture firm, oooa, Epic space is arranged over two floors. The first consist of the lounge bar and the second floor host VIP terrace area. One of the major highlights of the design is the canopy rooftop. The installation features a web of color changing circle tube light mimicking the traditional ’non la’.

Epic Sky Lounge logo animation
Epic Sky Lounge pictorial mark animation
Adrian blue and super gold color palette

The design team crafted the identity with the intention to complement with the architecture design. To create the pictorial mark, we reconstructed the rooftop in 3D and try to look for an angle that visually pleasing to the eye. To complete the modern look, we customized Acumin condensed typeface with letter ‘P’ stay within the x height. The result is a simple yet bold and confident wordmark.

Epic Sky Lounge gold and blue namecard
Epic Sky Lounge stationery set on yellow background
Light tube with Epic Logo Embossed

For the color palette, we use the golden shade of the sunset and the night sky blue. Application is set on Archivo font family to adding extra urban touch to the menu, stationery and other print collaterals.

Multiple drink menu and business card on gold paper background
Epic drinklist on yellow and blue background
Epic Menu close up view to the embossed gold foil pictorial mark
Coaster with color and illustration on a gold paper background
Outdoor poster on blue wall
Epic Sky Lounge in sunset skyline
Epic Sky Lounge rooftop light overlooking Ho Chi Minh City night skyline
DJ performing at Epic Sky Lounge
Bao Anh singer perfomring at Epic Sky Lounge
People dancing under vibrant light on epic sky lounge rooftop

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