Introduction

Kawaii is a new line of high-end womenswear, target at young fashionista. Consulted by acclaimed fashion designer, Hoang Yen, Kawaii Design aim to reach out to the Southeast Asian market. Kawaii’s Founder, Ms. Nguyen is no stranger to the entrepreneurship, she has founded several businesses before including Kawaii Media and other projects on the line.

Brand development

The logo represents Kawaii Design brand personality with a refined hand drawing convey the message of personalization and to add a personal touch. For the ‘DESIGN’ word, xolve designer use the geometric san serif Futura typeface, which expresses both classic and modern feeling.

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The logo represents Kawaii Design brand personality with a refined hand drawing convey the message of personalization and to add a personal touch. For the ‘DESIGN’ word, xolve designer use the geometric san serif Futura typeface, which expresses both classic and modern feeling.

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