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xolve branding is a brand studio in Vietnam
xolve branding is graphic design studio in Vietnam
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Westway

In identity, packaging

Westway is a high-end international dental clinic located in Ha Do Complex, Ho Chi Minh City. The new dental clinic got its name from the target customers they serve: western tourists and expatriates. The founders have already been operating another successful dental clinic, Westway set their goal to be one of the top dental clinics in town. xolve was on board from the beginning to craft their visual identity.

The design team designed the logo around the concept of a circle, which represent the sun. As the saying goes, ‘the sun sets in the west. In Latin, the sun is called Occident, mean the west as well. The design is also constructed based on the round shape of the compass with the letter ‘W’ placed in the West position.

Westway logo on dark green

The logotype is set in Copperplate, a gothic typeface designed Frederic W. Goudy and released by American Type Founders in 1901. The design of the typography is reminiscent of the stone carving and copperplate engraving techniques.

The team then incorporates this into the application design. For indoor and outdoor signages, the letter is cut out on copperplate. The backlit illuminate the round shape to mimic the sun. Emerald green and golden sun are chosen as brand colors.

Westway business card on organe background
Westway envelop set on white background
Westway letterhead with business cards
westway menu cover detail
Westway treatment form
different toothbrush on orange background
Various westway hot cup on orange background
Westway denture case detail
Denture cases on white background
denture case on white round platform
Westway employee uniform
Westway employee uniform
Westway W letter
westway toilet

The interior design of the Westway dental also follows suit. The space looks luxurious, modern with a touch of neoclassic. Copper is one of the main materials of the furniture. There are vintages decoration items here and there. The waiting room is painted with green to create a sense of calm.

Westway reception counter
Westway waiting area
Westway main entrance
Westway treatment room
Westway bathroom with light on and light off

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