Client
Brides by Olivia
Sector
Fashion & Beauty
Discipline
Strategy
Brand identity
Packaging
Communication
Website development
Project team
Thanh Binh
Quynh Ai
Linh Phan
Jackbae
Khanh Linh
Minh Chau
Milan Le
Tra Tran
Doan Thuc
Khoa Huynh
Bride
Da Mieu
Lisa Bui
Videography
The Vow Films
Photography
Đỗ Sĩ
Sồi Photography
Stylist
Pham Van Tam
Make-up
Phuc Huynh
Suit Casa
Piani
Print production
Cropmarks
x.amine
There are several milestones that leave a mark on your life, a wedding is one of those. As important as it is, the event needs to be properly prepared and organized. Brides by Olivia is proud to walk the brides through their turning point with devotion and glory.
x.plore
Brides was perceived as a high-end brand providing top-notch gowns and dedicated customer service. Yet to distinguish itself from the bridal gown market, Brides needs to go beyond the functional value and emphasize the emotional value.
xolve picks up and maps out a variety of traits that enhance the brand image as well as reflect the top-tier insights. Elegance and luxury remain unchanged attributes since they are embedded in the brand. Authenticity and confidence, which are the characteristics of women in modern times, are added up to give Brides the edge.
x.tend
Set in a modern serif typeface, Bigilla brings together sinuous, curving letterforms and tailored typography that shows the beauty of elegance. The customized “letter B” alludes to the infinity symbol, indicating eternal love and self–empowerment. Rotating “letter B” reveals a Masquerade mask, which signifies authority, mystery, charm, and inside beauty.
As an enchanting contrast, golden yellow and deep tale create harmonious visuals and draw a luxurious impression. The petals of flowers as the key visual signify marriage, a beautiful journey with many stories waiting to be discovered. While the delicacy of blooms highlighted on the dim background reflects a sense of feminism.
x.press
All brand applications adopt the monogram to increase brand awareness and brand recognition on both online and offline platforms.
x.ecute
Being the trusted partner of multiple celebrities such as Minh Hang or Dieu Nhi, Brides has gained notable achievements so far. On the digital platform, the brand has up to 15 thousand followers on each social media site. Brides also operates 2 showrooms in Hanoi and Ho Chi Minh City with the latter store being contributed by Miss Ha Do, the Creative Director at Dep’s magazine.
