Client
Brides by Olivia

Sector
Fashion & Beauty

Discipline
Strategy
Brand identity
Packaging
Communication
Website development

Project team
Thanh Binh
Quynh Ai
Linh Phan
Jackbae
Khanh Linh
Minh Chau
Milan Le
Tra Tran
Doan Thuc
Khoa Huynh

Bride
Da Mieu
Lisa Bui

Videography
The Vow Films

Photography
Đỗ Sĩ
Sồi Photography

Stylist
Pham Van Tam

Make-up
Phuc Huynh

Suit Casa
Piani

Print production
Cropmarks

Challenge
Brides by Olivia, a brand synonymous with top-tier gowns and exceptional service, aimed to stand out further in the competitive bridal market. While already perceived as a high-end provider, the brand sought to differentiate itself by emphasizing emotional value beyond its functional offerings.

Solution
Partnering with xolve, Brides underwent a strategic makeover, amplifying traits like elegance, luxury, authenticity, and confidence to carve a unique niche in the industry. The choice of the Bigilla serif typeface enhanced the brand’s elegance, integrating curving letterforms that exuded sophistication. A bespoke ‘B’ symbol represented eternal love and empowerment, its rotation revealing a Masquerade mask, embodying authority and inner beauty.

The brand’s color palette, a blend of golden yellow and deep tale, exuded luxury, while floral imagery symbolized the beauty and narrative of marriage. This delicate portrayal of blooms against a dim background conveyed a sense of femininity, strategically utilized across brand applications for heightened recognition.

Result
Brides by Olivia’s strategic rebranding resulted in notable achievements, solidifying its standing within the industry. Backed by endorsements from notable figures like Minh Hang and Dieu Nhi, the brand garnered a significant digital following across multiple social media platforms. Operating two showrooms, including one in Ho Chi Minh City associated with Miss Ha Do, Creative Director at Dep’s magazine, cemented Brides’ reputation as a trusted name in the wedding industry.