xolve Branding has been featured in IdN Magazine, V30n2, under the theme “Branding Systems & Key Visuals: The Art of Brand Identity.” Appearing alongside 30 leading creative studios and art directors worldwide, this is a highlight, affirming xolve’s presence on the global creative stage.
A Global Stage for Creativity
For decades, IdN has been a renowned platform for global design, offering insights and inspiration for agencies, brands, and creative professionals. Being featured in IdN Magazine brings xolve closer to the international creative community, serving as a clear testament to xolve’s ongoing efforts in building brand identity systems that are both strategic and inspiring.
A Working Philosophy
At xolve, we think of identity as a living language. A brand needs a system that people can speak with ease, not a single mark that sits apart from the work. The system should be clear for day to day decisions, flexible for new channels and products, and durable enough to stay coherent as the brand grows. That is the standard we design for.
In its feature on IdN, xolve highlighted three representative projects:
- Ambrosia (2021): A fresh, colorful identity inspired by food, culture, and multi-sensory experiences.
- Vietnam Circular Economy in Action (2024): A design that uses shapes and patterns to show connection, renewal, and sustainability.
- Nguyen Minh Steel (2024): A rebranding project that gives a modern, strong, and clear look to one of Vietnam’s leading steel companies.
Each project embodies xolve’s philosophy: design should not only be beautiful, but also lasting, capable of driving positive change within the community.
We measure success in use. Teams know how to apply the system on day one. Touchpoints look related as the brand expands. The visual language stays clear when the context changes. When these hold true, the identity becomes an asset that compounds over time.
From Vietnam to The World
This feature reflects something larger. Vietnamese creativity sits in an active global conversation. We learn from peers abroad, and we add a voice shaped by this place and its pace. The aim is not to emulate the international scene. It is to contribute work that is useful, honest, and ready for the future.
Explore the full feature on IdN Magazine: xolve Branding