Client
Fine Scandinavia
Sector
Manufacturer
Discipline
Brand Identity
Project team
Thao Nguyen
Tieu Anh
Anh Chu
Nhan Pham
Hoang Vu
Khoa Huynh
Fine Scandinavia is a story of two journeys converging. It began with Johan Sundberg’s industrial expertise and Allan Kjaer’s passion for furniture craftsmanship, two Scandinavians who independently built successful manufacturing operations in Southeast Asia. United by a shared belief in doing things right, they merged their paths in Vietnam, creating a single factory with a dual focus on industrial products and home furniture. Their business was built on a simple, powerful promise: bringing the integrity of Scandinavian standards to a global market, with a commitment as true as steel.
Despite their established success, Fine Scandinavia faced a challenge of perception. Operating as “one factory, two businesses,” their brand identity felt fragmented, failing to communicate the unified strength and shared philosophy at their core. The company needed more than a new look; it needed a clear, singular story. The core challenge for xolve was to define what “Scandinavian standards” truly meant for a company thriving 9,000 kilometers from its conceptual home, creating a consistent identity to launch at VIFA EXPO 2025 and spearhead a strategic push into the US market.
xolve developed a strategic platform rooted in the concept of “Artistry Meets Technology,” celebrating the synergy between Fine Scandinavia’s skilled workforce and its advanced machinery. This idea is captured in a new logomark, where the letters ‘f’ and ‘s’ flow together in a single, seamless form, symbolizing the harmonious integration of the company’s two divisions. The visual system extends this narrative, using a palette of black and white for clarity and trust, grey for the strength of steel, and a vibrant orange to represent the human spark of artistry and innovation. The result is a cohesive and compelling brand identity that gives Fine Scandinavia a unified voice, articulating its unique story of precision, craftsmanship, and human-centric design.
