Client
Ivy+Partners

Sector
Professional services

Discipline
Brand Identity

Project team
Thao Nguyen
Thong Nguyen
Anh Chu
Hoang Vu
Nhan Pham
Khoa Huynh

Sharper identity. Unchanged purpose.

Ivy+Partners was founded on a bold mission: to amplify the voices of brands shaping cultures. With agility and a flair for creative storytelling, the communications consultancy quickly earned a reputation for innovative ideas, impactful campaigns, and unstoppable energy.
As its impact and influence grew, Ivy+Partners witnessed an evolution within itself – with that came the need for a refreshed brand identity that could match its momentum. To scale with intention, the consultancy looked back at the distinctive characteristic that defined its early success and envisioned the brand it aspires to become. Its bold spirit remains unchanged, but a renewed brand system now channels that boldness into a more consistent and strategic presence across every touchpoint.

A visual system inspired by movement, grounded by meaning

Rebranding goes beyond a new logo or mere aesthetics; it is intent made visible. For Ivy+Partners’s refreshed look and identity, a cohesive visual system is designed to connect every facet of the consultancy back to its roots and core values while ensuring that it moves with the pace of modern communications.
The set of fluid, custom graphic forms reflects the energy of dialogue, collaboration, movement, and momentum. These shapes flex and evolve across applications and formats, from social media channels to pitch decks and blending coherence with freedom, consistency with endless creative possibilities.

Inspired by the concept of “resonance,” each element represents a customized solution that solves real challenges, creates tangible business impact, and resonates with the needs of a brand’s target community.
Together, these elements form ‘Ivy+Partners’ multidimensional approach to integrated communications.

A color spectrum that speaks the brand’s voice

In a communications landscape where first impressions often set the course for deeper engagement, colors play a vital role, it’s what captures the eye, draws attention, and inspires further exploration.
The refreshed palette of Ivy+Partners is anchored by its signature vibrant and bold yellow. To further bring the brand’s personality to life, secondary colors were thoughtfully chosen to paint a picture of energy, versatility, and cultural fluency.
The refined gradient effect further illustrates ‘Ivy+Partners’ brand thinking: turning ideas into stories, stories into moments, moments into movements. For the team, it acts as a versatile expression of relentless creativity and passion. For the partners the consultancy has worked with and will work with, it signals confidence that Ivy+Partners will lead them to conversations where their voices matter.

Thoughtful typography for modern identity

FT Regola Neue blends modernist clarity with a distinct sense of character, making it the ideal typeface to represent the Ivy+Partners brand. Chosen for its professional tone and adaptable nature, the sans serif typeface strikes a balance between precision and approachability. Typography, like every part of the consultancy’s identity, has been carefully incorporated to create lasting resonance.
By adopting a typeface known for its geometric clarity and flexible details, Ivy+Partners articulates its story of focused discipline and adaptive growth, from collaborating with local brands to becoming a trusted partner for industry-leading corporations navigating the Vietnamese and Southeast Asian market. And as the consultancy continues to evolve and adapt, this typeface ensures that its voice remains clear, confident, and ready for what’s next.

A brand story coming to life

“Ivy+Partners’ refreshed identity perfectly encapsulates the spirit and ambition behind them. More than just a new look, the brand embraces a bespoke visual language that seamlessly connects across cultures, mediums, and moments.
With this meaningful rebranding, Ivy+Partners steps out of its early chapter and into a new era, with a renewed focus on impact-driven partnerships, thoughtful creativity, and enduring influence.