The global food industry is constantly growing and evolving to meet the needs of our ever-changing world. However, with a rise in demand for convenience and cheaper prices, processed foods have become increasingly popular and for some have even replaced whole foods as diet staples. With the goal of introducing more nutritious snacks to the market by making healthy choices both easy and tasty, ABI was created.

The new packaging is designed with patterns and illustrations that are inspired by Vietnamese heritage and the agriculture industry in Vietnam. The illustrations portray scenes such as city traffic, rice paddy fields, boats, and the skyline of Ho Chi Minh City. The illustrations are done in a cartoon style and utilize the main color palette along with a number of brighter colors to make the packaging more eye-catching.